Mebelshchiki have found a way to cut expenses on exhibitions.

In Tyumen, at session of association of the furniture enterprises of the Tyumen area, has passed(has taken place) active discussion of participation in regional and federal specialized exhibitions .
« Rent of the areas of a furniture exhibition on Red Presne in November, 2005 the biggest for furniture business of Russia will manage to our enterprise in the sum more than 2 million roubles, the general director of Open Society " DOCK " believes Red October » Andrey Medintsev. These expenses will be justified only in the event that the enterprise has a dealer network in many regions of Russia. For « Red October » which has reached a parameter of sales of production in the first half-year from above 492 mln.rublej, such expenses for an exhibition of the furniture are very high ».
Andrey Medintsev has proposed mebelshchikam - to participate in exhibitions of a federal level the uniform stand, those to eat, divide charges on presentation of production. Such form of participation is favourable to wholesale buyers as enables to do purchases of different kinds of the goods among the enterprises members of association, saving time and transport charges. Besides it, exhibition cooperation not obreminitelna to fine manufacturers of furniture.
In occasion of regional exhibitions and the main demonstration platform of local commodity producers - « the Tyumen fair » the opinion of the head of the largest furniture enterprise of area was very disputable.
« Regional specialized exhibitions « Furniture. An interior » and passing(taking place) these days « the Tyumen mark » give nothing mebelshchikam, Andrey Medintsev-At these exhibitions has told is not present the concept, there is no target audience. Retail buyers can see our furniture and in trading interiors. Mebelshchiki participate in it for maintenance of regional prestige and for realization of the commercial project of Open Society « Tyumen fair ».
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